Let’s Start Our Subaru Adventure Together

Centennial Subaru in Las Vegas is the newest and one of the largest Subaru dealerships in the United States. It is a $40 million three-story 131,879 square-foot facility covering about five and a half acres. It may seem like a large investment to host one of the smaller Japanese automotive brands. Still, Ascent Automotive Group sees plenty of good reasons to put its faith in Subaru.

Unique Engineering

Subaru has long gone its own way in the automotive industry, offering consumers a true alternative in their transportation decisions. As a prime example, while nearly every automaker equips their cars with an inline or V-shape configured engine because they are easily packaged, Subaru prefers the low center of gravity and low vibration characteristics of the “Boxer” or “flat” horizontally opposed engine and thus applies it to every vehicle they make.

An even more noticeable distinction is that, with one exception, all Subaru models come  standard with Subaru’s Symmetrical All Wheel Drive system. Subaru finds having traction supplied by every tire on the ground makes the car safer in all instances. In addition, AWD adds to the vehicle’s versatility, allowing it to traverse non-paved and slick surfaces that would challenge front-wheel or rear-drive models. Subaru believes this enhances the experience of any motorist, so they simply engineer all-wheel drive into every crossover, wagon, and sedan they make.

The notable exception is the BRZ light sports car. The BRZ is designed to deliver the rear-wheel drive handling dynamics enthusiasts expect, and purists demand from a sports car, and for which they give the BRZ high praise.

Awards and Accolades in Abundance

Subaru engineering excels in other ways as well. Subaru has earned more Insurance Institute of Highway Safety (IIHS) TOP SAFETY PICK+ awards than any other brand since 2013. Intellichoice rates Subaru as having the lowest ownership cost of any popular automotive brand in the US. In terms of durability, Experian has found that 96% of Subaru vehicles sold in the last 10 years remain on the road today, a higher figure than Honda or Toyota1. These and other reasons are likely why Kelly Blue Book found Subaru to be the Most Trusted Brand eight years in a row2, and in the American Customer Satisfaction Index, Subaru was rated #1 in Satisfaction3. And while we are speaking of trusted brands, see how Consumer Reports, the most trusted source of consumer information, views Subaru vehicles. 

Making Your Car Truly Your Car

While Subaru makes extraordinarily well-engineered vehicles, they recognize them as tools to enhance everyone’s needs, interests, and passions.  Consequently, Subaru has one of the industry’s most extensive lineups of accessories. Whether your interest is vehicle protection, added convenience, enhanced audio, or the ability to transport everyday cargo or lifestyle equipment, Subaru can customize your car to your needs better than almost any other brand. Just listing their pet-friendly accessories takes up more space than other brands’ entire accessories catalogs. 

Subaru Love Promise

A conversion about Subaru is not complete without mentioning our going all in on the Subaru Love Promise. Their vision is to show love and respect to all people at every interaction with Subaru. Your new car purchase triggers a donation to your choice of several proven charities such as the ASPCA, Make-A-Wish, Meals on Wheels, and the National Park Foundation. This is in addition to over 1700 local charities supported by dealerships such as ourselves. For our part, this includes hosting the “3 Feet For Pete” Cycling event, sponsoring the Summerlin Rotary Club event, and making our location a venue for annual Girl Scout Cookie sales, as well as other local charities. Being new, we are just getting started. 

In short, Centennial Subaru exists to offer you great cars that enhance your life even as we all make the world around us a little better place. Come and visit us and let’s start our Subaru adventure together. 

1 Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.

2 2015-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

3 Compared to all other measured mass-market automotive companies in the 2022 American Customer Satisfaction Index (ACSI) surveys of customers rating their own automotive company’s performance. The #1 rating is shared with one other automotive company. ACSI® is a registered trademark of ACSI, LLC.