Subaru Pushes to Help Find Homes for Animal Shelter Pets in October

As it has in years past, Subaru has designated October as when it concentrates on its Subaru Loves Pets initiative. During the month, the program focuses on finding homes for pets in animal shelters across the country. This will culminate on October 22nd for its 5th annual National Make a Dog’s Day celebration dedicated to making all dogs feel loved and cared for, including shelter dogs with special needs.

Subaru Love Promise

The program is part of the Subaru Loves Pets initiative, which is itself part of the Subaru Love Promise program. In addition to Subaru Loves Pets, the Subaru Love Promise consists of:

• Subaru Loves the Earth
• Subaru Loves Learning
• Subaru Loves to Help
• Subaru Loves to Care

Subaru supports all these programs with the help of its dealers. Centennial Subaru is fully onboard to the point that it is a recipient of the Subaru Love Promise 2023 Community Commitment Award. While efforts for all five aspects of the Promise are ongoing, Subaru has dedicated October as a month to focus on Subaru Loves Pets, particularly on finding homes for shelter animals.

Matching Pets in Shelters with Homes

Nearly 6.3 million animals enter shelters annually, according to the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). During the month of October, Subaru and more than 600 of its dealers will join forces with local shelters, rescues, and pet organizations to help find loving homes for these animals by hosting a combination of in-person and virtual pet adoption events. The Subaru Loves Pets initiative puts special focus on “Underdogs” – the senior, physically challenged, or otherwise unique dogs who often wait the longest to be adopted.

“The unconditional love of an adopted pet is something we cherish and support throughout the year, but October holds particular significance as we dedicate the entire month to uniting pets with the caring homes they rightly deserve,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Together with our retailers, we are committed to creating a better world for animals everywhere, and actively connecting them with our Subaru community of passionate animal advocates.”

Every Dog Has Their Day on Oct. 22

The culmination of Subaru Loves Pets activities is October 22 with the 5th annual National Make A Dog’s Day. Subaru created this holiday, which invites dog enthusiasts everywhere to do something extra special for their pets and share these moments on social media using the hashtag #MakeADogsDay. Subaru also encourages anyone considering adopting a pet to use a shelter as their source and to also consider an Underdog as their future pet.

In support of its Underdog campaign, Subaru has produced a 30-second spot titled Waiting, which will run on national TV networks, including ABC, CBS, FOX, and NBC, through October. Two additional 15-second spots – Waiting and Subaru Loves Pets – will appear across streaming and digital platforms like Peacock, Hulu, Roku, YouTube, and Twitch. The brand will also support the campaign across its owned social channels and integrated marketing efforts, spanning influencer partnerships, TikTok, and custom content with The Dodo. A longer-form version of Waiting, as well as six new Dog Tested. Dog Approved.™ spots can also be found on Subaru’s YouTube channel.

Over 400,000 Pets Rescued

In the past three years, Subaru and its retailers have helped over 106,000 shelter pets find loving homes through the Subaru Loves Pets adoption campaign and have helped over 420,000 animals find pets since the program began in 2008. For each pet adopted during the month of October, Centennial Subaru and other participating dealers will donate $100 to their local partner shelter to further help those pets left behind. Subaru also contributes $20 to the ASPCA for each online purchase of select items from Subaru’s impressive selection of pet-friendly accessories, including pet harnesses, seat protectors, and travel bowls. Subaru will also donate a dollar to the ASPCA for each “Animal” badge ordered through the Subaru Badge of Ownership program in October. These are small, tasteful chrome and black badges you can affix to your Subaru to show which parts of the Subaru Love Promise you support.

With each new Subaru purchase, the Love Promise program will donate to your choice of charity within the five Love Promise directions. Centennial Subaru’s partner in this program is A Path for Paws, which cares for dogs suffering from abuse, neglect, or simply in need of a home. They have grown to be one of Nevada’s largest animal rescue groups but wouldn’t mind being smaller. They hold adoption events every Saturday and Sunday at 232 North Jones, Suite 170.

While Centennial Subaru doesn’t expect you to buy a car because we make charitable donations, we hope you consider the spirit of the Subaru Loves Pets program and the other Love Promise programs when you select one of Subaru’s impressive vehicles.