It’s the beginning of a new calendar year, and while we’re already firmly embedded in the 2023 model year, many companies around the industry are starting to look forward to 2024 while others still have plenty to release for this year. Regardless of which model year is attached to the vehicle, below are the top ten trends that will be shaping the automotive industry throughout the calendar year.

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Top Ten Auto Trends

The following is a list of the top trends we expect to shape the 2023 calendar year where the automotive industry is concerned, in no particular order.

1. Integration of more digital technologies
   1. The expansion of digital tech found in our vehicles has already increased exponentially over the past several years, and that won’t slow down in 2023.
2. Production of more electric vehicles than ever
3. Continued increase in digital sales
4. Increase in pre-owned vehicle sales
5. Rise of innovative online marketing strategies
   1. More and more automakers will turn towards innovative marketing strategies, such as e-commerce platforms, technology enablers and especially social media influencers.
6. Introduction of more fuel cell electric vehicles
   1. FCEVs have been around for several years but haven’t caught on, yet the market is poised for their emergence this year.
7. Increase in ride-sharing and other share mobility business models
8. Improved autonomous self-driving technology
   1. The technology is here and improving every day, so it’s only a matter of time before it becomes widespread. 2023 will see a huge increase, especially in truck companies.
9. Adoption of truck platooning
   1. The idea of truck platooning sees trucks drive close behind one another at high speeds, increasing fuel efficiency exponentially for all of the trucks involved. The practice will become more common this year.
10. Creation of more automaker/tech company partnerships
    1. We’ve already seen some of these partnerships spring into action as tech becomes more important in the auto industry, so it’s sure to speed up in 2023.

This should give you an idea of what to expect throughout the 2023 calendar year where the automotive industry is concerned. Feel free to give us a call with any questions that you might have!