Subaru Receives Civic 50 Honoree Award and High Pole Rankings for Civic Programs
July 16 2023 - Centennial Subaru
Centennial Subaru is proud to present that by virtue of its multi-pronged Subaru Love Promise, Subaru Motors America was recognized as a Civic 50 Honoree for the third consecutive year. In addition, Subaru was also ranked among the top three automakers on the 2023 Axios Harris Poll 100 Reputation Rankings of the most visible brands in America. This recognition comes on the heels of Subaru having received a 2023 Gold Halo award for the Best Education Initiative by Engage for Good for its partnership with AdoptaClassroom.org. Also recently, Subaru was also recognized by Forbes magazine as one of the 10 Best Brands for Social Impact.
3rd Civic 50 Award
Each year, the Civic 50 Award gives recognition to the 50 most community-minded companies in the United States. It has served as a national standard across the past decade for identifying superior corporate citizenship by spotlighting companies that use their resources to improve the quality of life in the communities where they operate. The continued inclusion of Subaru in this esteemed list reaffirms its dedication to making a positive difference through its Love Promise programs. “We’re incredibly honored by these recognitions and awards as we continue our work to be More Than a Car Company,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “For years, on both a national and local level, our employees, retailers, and charitable partners have helped communities across the country by supporting the causes and issues that impact them most. Acknowledgments like these are a great reminder of the importance of continuing this work together.”Climbing in Reputation
While the positive outcomes are the real rewards, it is nice to see Subaru ranked among the top three automakers on the 2023 Axios Harris Poll 100 Reputation Rankings of the most visible brands in America. With Patagonia leading the list with a score of 83.5 (out of 100) Subaru came in at #16 with a score of 79.4, moving up from 20th position the previous year. The Axios Harris Poll 100 is a trusted measure of how the reputation of nationally known companies is viewed by the American public. The high placement of Subaru on this list underscores the company's strong reputation among consumers. "These accolades highlight Subaru's ongoing efforts across the country to contribute meaningfully to the communities where we live and work," said Shira Haaz, Head of Corporate Responsibility. "We’re thankful to our partners, retailers, and of course our employees, for giving us the opportunity to progress alongside them as we work together to fulfill the Subaru Love Promise." Once again, Centennial Subaru is proud that its products come from a company so involved in creating a positive social impact. And in case you didn’t know, those products are pretty good, as well as confirmed here, here, here, and here.